Clear Signals. Measurable Growth.

Turn your digital strategy into action with a system built for clarity, execution, and real results.

Let’s Talk

You don’t need more ideas. You need a system that gets things done.

You’ve seen the strategy decks. Heard the advice. Tried the tools. But the real problem isn’t knowing what to do — it’s getting it done.

That’s where the SIGNAL™ Digital Growth System comes in. It is a step-by-step system that turns strategy into execution and drives measurable growth.

Common challenges I help solve:

  • You’re under pressure to integrate AI, redesign your website, or improve conversions
  • You’ve outgrown out-of-date SEO tools and need expert insights fast
  • You don’t have time to execute your digital strategy
  • You aren’t sure what’s working in your funnel

How Do I Help Marketing Leaders?

SIGNAL™ is designed to evaluate your current performance, identify gaps, and optimize every stage of the digital funnel.

What is the SIGNAL™ Digital Growth System?

The SIGNAL™ Digital Growth System is a framework designed to achieve predictable and sustainable digital marketing growth for businesses. It is not a single product or software, but rather a structured approach that aims to optimize marketing efforts and leverage data-driven insights to maximize impact.

I audit your messaging, competitors, and ICP alignment to clarify where you stand and how you’re different.

I map your customer journey, identify friction, and prioritize high-impact improvements.

I use SEO audits and content gap analysis to identify untapped SEO, content, and campaign gaps.

I run heuristic UX reviews, CRO audits, and identify barriers to conversion.

I align your KPIs, dashboards, and tech stack to measure what matters.

I help you implement, optimize, and evolve — with redesign strategy, A/B testing, and campaign execution.

Schedule A Discovery Call
What Makes Resonate Online Different?

Not an agency. Not a freelancer. A growth partner.

My name is Jessica Hennessey and I have successfully led web and digital strategies for businesses for over 25 years. I work directly with founders, marketers, and CMOs to simplify the path from strategy to results. You get senior-level strategy, execution you can trust, and a framework that keeps things moving.
  • A Full System, Not Just Services — I deliver strategy + execution in one streamlined process
  • Senior-Level Expertise — No juniors, no fluff, no bloated teams
  • Flexible & Fractional-Friendly — Project-based, white-labeled, or ongoing — built around you
  • Measurable Results — From funnel KPIs to CRO lift, I make success clear
Learn more about Jess

About Jess Hennessey

I've spent more than two decades helping marketing teams and business leaders make smarter decisions about their digital presence. What I’ve seen — over and over — is that great ideas stall when strategy and execution aren’t connected. My work solves that.

As the founder of Resonate Online, I partner with growth-focused organizations to bring clarity to their digital strategy and momentum to their execution. Whether you're building from scratch or trying to fix what's stuck, I help you see the whole picture — and move forward with confidence.

I created the SIGNAL™ system to give marketers a clear, structured way to turn complex initiatives into aligned, measurable growth. With a background that spans digital strategy, UX, analytics, and  consulting, I bring hands-on expertise and strategic guidance to every engagement — without the layers or delays of traditional models.

If you're a marketing leader looking for clarity, progress, and a true strategic partner — you’re in the right place.

What Can You Expect to Get?

Clear strategic recommendations

Funnel, UX, and SEO audits with prioritized action plans

KPI dashboards and reporting frameworks

Redesign support, A/B test plans, and optimization roadmaps

Ongoing execution — if you need it

Recent Insights

The Most Common Content Gap You Didn’t Know You Had: Persona-Stage Mismatch
How to Decide What Content to Create Next—Using Data, Not Guesswork
How to Benchmark Your GEO (Generative Engine Optimization) Performance Against Competitors
What’s Actually Keeping B2B SaaS CMOs Up at Night in 2025?
Let's Get Started

Ready to make progress?

If you need help with your website and digital strategy, let’s fix that. Send a quick note or book a call — no pressure, just a conversation about how to get started.

Some Frequently Asked Questions
What kinds of companies do you typically work with?
I specialize in growth-focused B2B companies, especially SaaS, FinTech, Manufacturing, and BioTech with lean teams or new marketing leadership.
Yes — it’s designed to support fractional leaders who need plug-and-play assets, fast insights, and repeatable deliverables.  It is perfect for anyone looking for help with their digital landscape.
The SIGNAL™ Growth System is designed to help marketing integrate AI into their strategy in a practical, results-driven way. Many companies feel pressure to “use AI” but struggle to identify where it actually adds value. SIGNAL™ solves this by building AI into your marketing plan where it makes the most sense — not just where it’s trendy. It gives you a clear framework to use AI intelligently — improving execution without overwhelming your team.
This process is called Answer Engine Optimization (AEO). It focuses on making your content easy for AI systems like ChatGPT, Google SGE, or voice assistants to understand and surface. Optimizing for AEO helps ensure your business becomes the answer when someone asks an AI tool a question related to your space.
A CRO audit focuses on optimizing specific user experiences — like landing pages or forms — to improve conversion. A full-funnel strategy looks at the entire buyer journey: positioning, traffic sources, funnel performance, UX, content, and follow-up. It connects the dots across systems, not just screens.
Define success up front — whether it’s leads, signups, conversions, or revenue. Using proper analytics and attribution setup (a core step in the SIGNAL™ system), track what’s working and tie strategy back to outcomes you can present to your team or leadership.
While I am not a traditional web design agency, I have several partners that we work tightly with as either a strategy lead, providing wireframes, IA, and content guides, or as a project manager to support the full project.