Web Strategy for B2B Companies

For marketers that want their website to drive traffic and conversions.

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25+ Years

Experience

Fast Results

Days Not Weeks

SEO & GEO

Expertise

Data Driven

No Guesswork

Identify gaps. Prioritize opportunities. Get Results.

Stronger website performance rarely comes from fixing everything at once.

I evaluate the full digital buying experience, identify the gaps with the greatest impact, and help your team address the right problems in the right order.

See How I Help

Search & AI Visibility

Get discovered and understood across search engines and AI-generated answers.

Become AI Visible

Website experience

Improve information architecture, navigation, usability, and conversion paths.

Improve Digital Performance

Positioning & Messaging

Clarify what you offer, who it is for, and why buyers should choose you.

Measurement & Prioritization

Connect digital activity to meaningful outcomes and create a practical roadmap for improvement.

Specializing in Industrial, Manufacturing, and Technical B2B Companies

I work with marketing leaders responsible for websites that must help buyers understand and evaluate complex products, systems, software, or services. They are often preparing for a redesign, seeing inbound performance decline, struggling to explain technical value, or being asked how search and AI are changing buyer discovery.

  • Industrial technology
  • Advanced manufacturing
  • Robotics and automation
  • Sensors and instrumentation
  • Industrial software
  • Other B2B organizations

Resonate Online is based in Hudson, Massachusetts, and works with industrial, manufacturing, and technical B2B companies across Greater Boston, New England, and beyond.

Explore Who I Help

  • Problems I Solve
  • Organic traffic decline
  • Not Appearing in AI ansers
  • Ineffective content strategy
  • Poor conversion rates
  • Confusing navigation and information architecture

Helping Marketers Succeed for 25 Years

Website problems rarely belong to only one discipline. My experience across strategy, messaging, SEO, AI visibility, UX, conversion, analytics, content, and implementation allows me to see how the pieces affect one another and identify where focused changes are most likely to improve performance.
  • Experience across industrial technology, cybersecurity, software, and complex B2B services
  • Former CEO and digital strategy leader
  • Hands-on work across SEO, UX, CRO, analytics, content, and website strategy
  • Experience leading internal teams, agencies, and large redesign initiatives
  • A practical approach focused on priorities, not more activity
Learn more about Jess

About Jess Hennessey

I've spent more than two decades helping marketing teams and business leaders make smarter decisions about their digital presence. What I’ve seen — over and over — is that great ideas stall when strategy and execution aren’t connected. My work solves that.

As the founder of Resonate Online, I partner with growth-focused organizations to bring clarity to their digital strategy and momentum to their execution. Whether you're building from scratch or trying to fix what's stuck, I help you see the whole picture — and move forward with confidence.

I created the SIGNAL™ system to give marketers a clear, structured way to turn complex initiatives into aligned, measurable growth. With a background that spans digital strategy, UX, analytics, and  consulting, I bring hands-on expertise and strategic guidance to every engagement — without the layers or delays of traditional models.

If you're a marketing leader looking for clarity, progress, and a true strategic partner — you’re in the right place.

Start by identifying what is limiting your website performance

7-Day Digital Performance Diagnostic

The 7-Day Digital Performance Diagnostic evaluates the website, content, search and AI visibility, buyer experience, measurement, systems, and internal capabilities.

Your team receives a prioritized roadmap showing what is limiting performance, what to address first, what can wait, and what is needed to move forward.

Let's Discuss the Digital Performance Diagnostic

Choose the right level of support

Depending on what the diagnostic reveals, I can help through a focused project, ongoing optimization support, or fractional digital leadership.

Focused consulting

Senior expertise for a defined challenge, decision, or initiative.

Ongoing web and digital support

Continued support implementing priorities and improving performance over time.

Fractional digital leadership

Experienced leadership to set direction, align teams, and keep work moving.

Strategy in Action

Practical insights for growth leaders and marketing teams.

Why Your Brand Isn’t Being Cited in AI Search: Diagnose the Gap Before You Optimize
Are We Looking at Google Search Console Impressions Backwards in the Age of AI Search?
GEO Is Exposing Weak Digital Experiences
When AI Handles the Research, Your Content Has Three New Jobs
Let's Get Started

Make your website clearer, more trusted, and easier to choose.

Let’s identify what is limiting performance and determine the right next step for improving visibility, buyer understanding, and conversion.

Some Frequently Asked Questions
What kinds of companies do you typically work with?
I help marketing leaders at industrial, manufacturing, and technical B2B companies improve how their websites attract the right buyers, communicate complex value, and convert interest into revenue.
Yes — it’s designed to support fractional leaders who need plug-and-play assets, fast insights, and repeatable deliverables.  It is perfect for anyone looking for help with their digital landscape.
The SIGNAL™ Growth System is designed to help marketing integrate AI into their strategy in a practical, results-driven way. Many companies feel pressure to “use AI” but struggle to identify where it actually adds value. SIGNAL™ solves this by building AI into your marketing plan where it makes the most sense — not just where it’s trendy. It gives you a clear framework to use AI intelligently — improving execution without overwhelming your team.
This process is called Answer Engine Optimization (AEO). It focuses on making your content easy for AI systems like ChatGPT, Google SGE, or voice assistants to understand and surface. Optimizing for AEO helps ensure your business becomes the answer when someone asks an AI tool a question related to your space.
A CRO audit focuses on optimizing specific user experiences — like landing pages or forms — to improve conversion. A full-funnel strategy looks at the entire buyer journey: positioning, traffic sources, funnel performance, UX, content, and follow-up. It connects the dots across systems, not just screens.
Define success up front — whether it’s leads, signups, conversions, or revenue. Using proper analytics and attribution setup (a core step in the SIGNAL™ system), track what’s working and tie strategy back to outcomes you can present to your team or leadership.
While I am not a traditional web design agency, I have several partners that we work tightly with as either a strategy lead, providing wireframes, IA, and content guides, or as a project manager to support the full project.