Make your website clearer, more trusted, and easier to choose.

Resonate Online helps B2B teams improve how their websites are understood by buyers, search engines, and AI systems, so more of the right people can find you, trust you, and choose you.

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25+ Years

in digital strategy

SEO, GEO, UX, CRO,

analytics, and website strategy

Senior-led strategy,

no junior handoff

Clear priorities

before more spend

The Reality: More Pressure, More Competition, Same Revenue Target

Most teams know their website and digital marketing should be driving more growth. What’s often missing is a clear strategy for what to improve first, what to stop doing, and how to make each investment work together.Without a focused plan, teams often end up:
  • Redesigning without improving conversion
  • Adding tools that increase complexity
  • Chasing tactics without measurable outcomes
  • Struggling to connect digital efforts to leads and brand growth

AI can absolutely accelerate progress, but only when it supports a stronger strategy, better workflows, and clearer business goals.

That’s where most teams need help.

How Resonate Improves Website Performance

Resonate Online helps B2B marketers improve how their websites, content, and digital systems perform, using AI where it adds speed, clarity, and scale.The focus is always on better decisions, stronger user experiences, and measurable outcomes, delivered through focused execution that creates progress in days, not weeks.

Clarify the Highest-Impact Opportunities

Identify what will move growth fastest across your website, marketing systems, and user journey, and where automation or AI can help accelerate progress.

Improve Visibility, UX, and Conversion

Strengthen how your website is discovered in search and AI systems, improve user experience, and remove friction that impacts lead generation.

Build Scalable Content and Growth Systems

Create sustainable workflows for content, SEO, reporting, and campaign execution that help your team scale without sacrificing quality.

Turn Data Into Better Decisions

Transform fragmented analytics, user behavior, and market signals into insights your team can quickly act on.

Get Senior Strategy Without Agency Bloat

Get ongoing strategic support to help your team make smarter digital decisions, prioritize the right initiatives, and adapt as goals evolve.

The SIGNAL™ Digital Growth System

Resonate Online uses the SIGNAL™ Growth System to bring structure to digital strategy, website performance, content growth, and smarter workflows, using AI where it improves speed, clarity, and scale.It keeps every initiative focused on measurable outcomes, not disconnected tactics.

I audit your messaging, competitors, and ICP alignment to clarify where you stand and how you’re different.

I map your customer journey, identify friction, and prioritize high-impact improvements.

I use SEO/GEO audits and content gap analysis to identify untapped SEO, content, and campaign gaps.

I run heuristic UX reviews, CRO audits, and identify barriers to conversion.

I align your KPIs, dashboards, and tech stack to measure what matters.

I help you implement, optimize, and evolve — with redesign strategy, A/B testing, and campaign execution.

Explore the SIGNAL™ System
Why Resonate Online?

Senior digital strategy, clear priorities, and practical execution support.

Strategy, Priorities, and Progress Your Boss Can SeeMy name is Jessica Hennessey and I have successfully led web and digital strategies for businesses for over 25 years. I work directly with founders, marketers, and CMOs to simplify the path from strategy to results. You get senior-level strategy, execution you can trust, and a framework that keeps things moving.
  • A Full System, Not Just Services — I deliver strategy + execution in one streamlined process
  • Senior-Level Expertise — No juniors, no fluff, no bloated teams
  • Flexible & Fractional-Friendly — Project-based, white-labeled, or ongoing — built around you
  • Measurable Results — From funnel KPIs to CRO lift, I make success clear
Learn more about Jess

About Jess Hennessey

I've spent more than two decades helping marketing teams and business leaders make smarter decisions about their digital presence. What I’ve seen — over and over — is that great ideas stall when strategy and execution aren’t connected. My work solves that.

As the founder of Resonate Online, I partner with growth-focused organizations to bring clarity to their digital strategy and momentum to their execution. Whether you're building from scratch or trying to fix what's stuck, I help you see the whole picture — and move forward with confidence.

I created the SIGNAL™ system to give marketers a clear, structured way to turn complex initiatives into aligned, measurable growth. With a background that spans digital strategy, UX, analytics, and  consulting, I bring hands-on expertise and strategic guidance to every engagement — without the layers or delays of traditional models.

If you're a marketing leader looking for clarity, progress, and a true strategic partner — you’re in the right place.

Strategy in Action

Practical insights for growth leaders and marketing teams.

When AI Handles the Research, Your Content Has Three New Jobs
How to Appear in Large Language Models (LLMs)
How to Benchmark Your GEO (Generative Engine Optimization) Performance Against Competitors
Building High-Converting Customer Journey Maps
Let's Get Started

Start a Conversation

If your website is not creating the visibility, trust, or pipeline it should, let’s fix that. Send a quick note or book a call — no pressure, just a conversation about how to get started.

Some Frequently Asked Questions
What kinds of companies do you typically work with?
I specialize in growth-focused B2B companies, especially SaaS, FinTech, Manufacturing, and BioTech with lean teams or new marketing leadership.
Yes — it’s designed to support fractional leaders who need plug-and-play assets, fast insights, and repeatable deliverables.  It is perfect for anyone looking for help with their digital landscape.
The SIGNAL™ Growth System is designed to help marketing integrate AI into their strategy in a practical, results-driven way. Many companies feel pressure to “use AI” but struggle to identify where it actually adds value. SIGNAL™ solves this by building AI into your marketing plan where it makes the most sense — not just where it’s trendy. It gives you a clear framework to use AI intelligently — improving execution without overwhelming your team.
This process is called Answer Engine Optimization (AEO). It focuses on making your content easy for AI systems like ChatGPT, Google SGE, or voice assistants to understand and surface. Optimizing for AEO helps ensure your business becomes the answer when someone asks an AI tool a question related to your space.
A CRO audit focuses on optimizing specific user experiences — like landing pages or forms — to improve conversion. A full-funnel strategy looks at the entire buyer journey: positioning, traffic sources, funnel performance, UX, content, and follow-up. It connects the dots across systems, not just screens.
Define success up front — whether it’s leads, signups, conversions, or revenue. Using proper analytics and attribution setup (a core step in the SIGNAL™ system), track what’s working and tie strategy back to outcomes you can present to your team or leadership.
While I am not a traditional web design agency, I have several partners that we work tightly with as either a strategy lead, providing wireframes, IA, and content guides, or as a project manager to support the full project.