Practical AI-Driven Website and Marketing Optimization

Resonate Online helps growing teams improve website visibility in both SEO and LLMs, conversion, and user experience while incorporating AI into marketing and business workflows in ways that drive leads and brand awareness.

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The Reality Most Teams Are Facing

Most teams know AI can improve how they market and operate. Few have a clear plan for using it well.Without guidance, teams end up::
  • Trying tools without direction
  • Adding complexity instead of efficiency
  • Struggling to explain impact or results

Most teams struggle with knowing where and how to apply AI in ways that actually support their goals.

What We Help You Do

Resonate Online helps growing teams apply AI in practical ways that improve how their websites, marketing, and operations perform.The focus is on clarity, effectiveness, and outcomes, not experimentation or complexity.

Clarify Where AI Fits

Understand where AI can meaningfully support your goals and where it is unnecessary.

Improve Website Visibility and Conversion

Strengthen how your website is discovered, understood, and trusted.

Build Sustainable Content and Growth Systems

Use AI to support marketing and content workflows that scale without sacrificing quality.

Support Better Decisions

Apply AI to turn data into insight that is easier to understand and act on.

Ongoing Guidance and Support

AI adoption works best with thoughtful oversight.

The SIGNAL™ Digital Growth System

Resonate Online uses the SIGNAL Growth System to apply AI thoughtfully and consistently across strategy, marketing, and execution.It provides structure without rigidity and keeps AI focused on outcomes instead of experimentation.

I audit your messaging, competitors, and ICP alignment to clarify where you stand and how you’re different.

I map your customer journey, identify friction, and prioritize high-impact improvements.

I use SEO/GEO audits and content gap analysis to identify untapped SEO, content, and campaign gaps.

I run heuristic UX reviews, CRO audits, and identify barriers to conversion.

I align your KPIs, dashboards, and tech stack to measure what matters.

I help you implement, optimize, and evolve — with redesign strategy, A/B testing, and campaign execution.

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Why Resonate Online?

Not an agency. Not a freelancer. A growth partner.

My name is Jessica Hennessey and I have successfully led web and digital strategies for businesses for over 25 years. I work directly with founders, marketers, and CMOs to simplify the path from strategy to results. You get senior-level strategy, execution you can trust, and a framework that keeps things moving.
  • A Full System, Not Just Services — I deliver strategy + execution in one streamlined process
  • Senior-Level Expertise — No juniors, no fluff, no bloated teams
  • Flexible & Fractional-Friendly — Project-based, white-labeled, or ongoing — built around you
  • Measurable Results — From funnel KPIs to CRO lift, I make success clear
Learn more about Jess

About Jess Hennessey

I've spent more than two decades helping marketing teams and business leaders make smarter decisions about their digital presence. What I’ve seen — over and over — is that great ideas stall when strategy and execution aren’t connected. My work solves that.

As the founder of Resonate Online, I partner with growth-focused organizations to bring clarity to their digital strategy and momentum to their execution. Whether you're building from scratch or trying to fix what's stuck, I help you see the whole picture — and move forward with confidence.

I created the SIGNAL™ system to give marketers a clear, structured way to turn complex initiatives into aligned, measurable growth. With a background that spans digital strategy, UX, analytics, and  consulting, I bring hands-on expertise and strategic guidance to every engagement — without the layers or delays of traditional models.

If you're a marketing leader looking for clarity, progress, and a true strategic partner — you’re in the right place.

Strategy in Action

Practical insights for growth leaders and marketing teams.

How to Appear in Large Language Models (LLMs)
How to Benchmark Your GEO (Generative Engine Optimization) Performance Against Competitors
Building High-Converting Customer Journey Maps
Case Study: What Winning Positioning Looks Like (and How to Know if You’ve Nailed It)
Let's Get Started

Start a Conversation

If you need help with your website, digital strategy, or AI implementation, let’s fix that. Send a quick note or book a call — no pressure, just a conversation about how to get started.

Some Frequently Asked Questions
What kinds of companies do you typically work with?
I specialize in growth-focused B2B companies, especially SaaS, FinTech, Manufacturing, and BioTech with lean teams or new marketing leadership.
Yes — it’s designed to support fractional leaders who need plug-and-play assets, fast insights, and repeatable deliverables.  It is perfect for anyone looking for help with their digital landscape.
The SIGNAL™ Growth System is designed to help marketing integrate AI into their strategy in a practical, results-driven way. Many companies feel pressure to “use AI” but struggle to identify where it actually adds value. SIGNAL™ solves this by building AI into your marketing plan where it makes the most sense — not just where it’s trendy. It gives you a clear framework to use AI intelligently — improving execution without overwhelming your team.
This process is called Answer Engine Optimization (AEO). It focuses on making your content easy for AI systems like ChatGPT, Google SGE, or voice assistants to understand and surface. Optimizing for AEO helps ensure your business becomes the answer when someone asks an AI tool a question related to your space.
A CRO audit focuses on optimizing specific user experiences — like landing pages or forms — to improve conversion. A full-funnel strategy looks at the entire buyer journey: positioning, traffic sources, funnel performance, UX, content, and follow-up. It connects the dots across systems, not just screens.
Define success up front — whether it’s leads, signups, conversions, or revenue. Using proper analytics and attribution setup (a core step in the SIGNAL™ system), track what’s working and tie strategy back to outcomes you can present to your team or leadership.
While I am not a traditional web design agency, I have several partners that we work tightly with as either a strategy lead, providing wireframes, IA, and content guides, or as a project manager to support the full project.