What is the SIGNAL™ Digital Growth System?

The SIGNAL™ Digital Growth System is built to help you cut through the noise and finally connect strategy with execution. Each step tackles a core growth challenge — positioning, funnel mapping, growth opportunities, UX, analytics, and iteration. Together they form a system that shows you exactly what to do, when to do it, and how to measure results. And because each step can stand on its own, you can start where you need help most and expand as you grow.

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Strategic Positioning Analysis

Cut through the noise. Find your voice.
If your team struggles to stand out, this is the place to begin. We dig into your competitors, align your messaging with your ICP, and create a positioning framework you can actually use. The outcome: clarity and confidence in how you talk about your brand.

Who’s this for: Teams that need clarity and confidence in their positioning and messaging.

Competitor & messaging audit

Analyze competitor strategies, find market gaps.

ICP alignment summary

Align messaging with Ideal Customer Profile.

Positioning grid

Map brand’s market position, value proposition.

Messaging recommendations

Optimize brand messaging for clarity, impact.

Intent-Focused Funnel Mapping

Traffic Analysis

Identify where visitors enter your funnel

Conversion Points

Map critical decision moments

Fix & Optimize

Prioritize improvements for maximum impact

See where customers drop, and fix it.

If you have traffic but can't convert, we'll map your funnel step by step. You'll see where prospects stall, where calls-to-action are hidden, and what needs attention. We leave you with a clear diagram of the journey and prioritized fixes that smooth it out.

Who’s this for: Teams with steady traffic but poor conversions.

Sample Deliverables:

Customer Journey Map

Visual representation of user touchpoints

Funnel Input Summary

Traffic sources and entry point analysis

Conversion Gap Analysis

Identification of drop-off points

Fix Prioritization Matrix

Ranked improvements by impact and effort

Growth Opportunity Identification

Find the wins hiding in plain sight.

If you're creating content but not getting discovered, this is for you. We dig into SEO, keywords, and competitor coverage to highlight where you're invisible and where you can win quickly. You'll get a roadmap that points to the most impactful opportunities.
Who’s this for: Teams publishing content but struggling with visibility.

Sample Deliverables:

SEO Audit Summary

Complete technical and content SEO analysis

Content Gap Mapping

Identify missing topics and keyword opportunities

Opportunity Matrix

Quick wins vs. long-term growth strategies

Keyword Priority List

Ranked keywords by difficulty and potential

Navigation & UX Optimization

1. Identify Pain Points

Discover where users get lost or frustrated on your site

2. Analyze User Behavior

Review heatmaps, click patterns, and navigation flows

3. Create Solutions

Design annotated wireframes with specific improvements

4. Optimize Performance

Implement navigation tweaks and form simplifications

Make your site effortless to use.

Good traffic with weak performance often means UX or CRO issues. We show you where users get lost or frustrated, then provide annotated wireframes with fixes. From navigation tweaks to form simplification, your site becomes easier and more effective.

Who’s this for: Teams with strong traffic but low on-site performance..

Sample Deliverables:

CRO + UX Heuristic Audit

Comprehensive usability assessment

Navigation Audit

Site structure and menu optimization analysis

Annotated Wireframes

Visual mockups with specific improvement notes

Accessibility Quick Audit

Compliance check and improvement recommendations

Analytics & Attribution Setup

Measure what matters. Prove the impact.

Too much data but not enough clarity? We'll clean up your KPIs, build dashboards that show what matters, and set up attribution you can trust. Your team and leadership will see exactly what's working and why.

Who’s this for: Teams drowning in data but lacking actionable insights.

Sample Deliverables:

Funnel KPI Audit

Clean up metrics and focus on what drives results. Eliminate vanity metrics and highlight performance indicators that matter.

Funnel KPI Audit

Clean up metrics and focus on what drives results. Eliminate vanity metrics and highlight performance indicators that matter.

Dashboard Framework

Create reporting that tells a clear story. Make data accessible and actionable for your entire team.

Setup & Integration Checklist

Step-by-step implementation guide. Ensure nothing falls through the cracks during setup.

Launch & Iterate Execution

Stop waiting. Start testing.

When you need momentum, we turn insights into campaigns and tests. With sprint-based execution, you'll know what works in weeks - not months - and build a rhythm of continuous optimization.

Who’s this for: Teams that need quick wins and a continuous optimization rhythm..

Sample Deliverables:

Campaign Launch Plan

Detailed roadmap for campaign execution and timeline

Optimization Sprint Framework

Structured approach to continuous testing and improvement

Testing Roadmap

Prioritized list of experiments and hypotheses to validate

Accountability Tracker

Clear ownership assignments and progress monitoring system

Start Your Project
Let's Get Started

Ready to make progress?

If you need help with your website and digital strategy, let’s fix that. Send a quick note or book a call — no pressure, just a conversation about how to get started.

Some Frequently Asked Questions
What kinds of companies do you typically work with?
I specialize in growth-focused B2B companies, especially SaaS, FinTech, Manufacturing, and BioTech with lean teams or new marketing leadership.
Yes — it’s designed to support fractional leaders who need plug-and-play assets, fast insights, and repeatable deliverables.  It is perfect for anyone looking for help with their digital landscape.
The SIGNAL™ Growth System is designed to help marketing integrate AI into their strategy in a practical, results-driven way. Many companies feel pressure to “use AI” but struggle to identify where it actually adds value. SIGNAL™ solves this by building AI into your marketing plan where it makes the most sense — not just where it’s trendy. It gives you a clear framework to use AI intelligently — improving execution without overwhelming your team.
This process is called Answer Engine Optimization (AEO). It focuses on making your content easy for AI systems like ChatGPT, Google SGE, or voice assistants to understand and surface. Optimizing for AEO helps ensure your business becomes the answer when someone asks an AI tool a question related to your space.
A CRO audit focuses on optimizing specific user experiences — like landing pages or forms — to improve conversion. A full-funnel strategy looks at the entire buyer journey: positioning, traffic sources, funnel performance, UX, content, and follow-up. It connects the dots across systems, not just screens.
Define success up front — whether it’s leads, signups, conversions, or revenue. Using proper analytics and attribution setup (a core step in the SIGNAL™ system), track what’s working and tie strategy back to outcomes you can present to your team or leadership.
While I am not a traditional web design agency, I have several partners that we work tightly with as either a strategy lead, providing wireframes, IA, and content guides, or as a project manager to support the full project.