Search engines and large language models were built for different jobs, and not every page on your website should be optimized the same way.
Marketing pages exist to attract demand, differentiate your offering, and convert visitors. Those pages still benefit from traditional SEO.
But knowledge pages exist to do something else entirely. They explain concepts, answer questions, and provide clarity. These are the pages large language models reuse when generating answers.
LLMs are not looking for sales copy. They are looking for clear explanations.
That means appearing in AI generated answers is less about optimizing every page and more about understanding what each page is meant to do, then optimizing accordingly.